Guest Blogging is the practice of writing a new article or a blog post and publishing it on someone else’s website or blog. The website you are going to publish your article on should be related to your niche or industry.
Guest Blogging, also called “Guest posting” on other websites, is an incredibly powerful way to get your content seen and read by more people. It’s also a great way to build trust, drive traffic, and grow your brand as a thought leader. This post will explain why guest blogging is important for your website.
Why is Guest Blogging Important?
- Exposes your brand to a new audience
Writing blogs on someone else’s website exposes your site to a new audience, as the third party’s website’s audience is different from yours.
- Gives Credibility
If you are writing quality content, people will trust it and return for more. If they trust you as an expert in your field, they’ll likely listen when you have something useful or helpful for them. It will also make them follow what you write.
- Increases Your Brand Trust
When people see that other websites are writing about your brand or website, they will think that your brand is trustworthy and important. It will help build authority. Building authority in your niche goes hand in hand with building customer trust.
- Derives Traffic
When you guest blog on other websites, the readers visit your site after reading your article. They eventually recognize your brand and start engaging with it by liking, commenting, and sharing your posts.
- Improves SEO
SEO stands for Search Engine Optimization.
When you post your article on other’s websites, he gives a link to your site in that article. These types of links are useful in ranking your site up on Google pages. So, Guest posting is the best way to get backlinks from high-quality sites. Getting links from sites with high domain rating (DR), page authority (PA), domain authority (DA), and many backlinks is also important to improve your search engine ranking.
- Builds Relationships
When you reach out to other bloggers, you build relationships with others in your industry or niche. They will also refer you to other bloggers and vice versa.
- Helps You Become a Thought Leader
When creating content for your website, it’s easy to feel like the only person who matters in this industry is yourself. But guest posting allows you to showcase your expertise and build on the reputation of being an expert in your field—which can lead more people towards hiring or following what you have to say next time they need something related.
- Increases Social Media Shares and Followers
When you connect with other bloggers, you follow each other on social media platforms. As soon as your guest blog goes live, they share it on social networks and tag you on the post. It grows your presence and brings more fans.
Also, when people trust you as an expert in your field, they’ll be much more likely to follow you on different social platforms so that they won’t miss any updates and learn more from you.
How to start Guest Blogging (GB)
In this section, you are going to learn how to start and get your first post published.
· Understand your goal
Identify your goal. What is it you aiming for? It might include
§ Driving traffic to your site to get more sales and leads
§ Creating awareness of your brand, products, and services
§ Striving to improve SEO by getting inbound links
§ Exposing yourself as an expert so you can be cited more often and gain credibility
§ Increasing your email subscribers or aiming for more social media followers
Your content writing and tone should be according to what you are aiming for
· Find sites that allow GB
The first step to start is finding websites relevant to your niche and allowing GB.
You can find these websites by
§ Searching on Google
Here’s a list of search strings that I use to find guest posting sites:
[Your Keyword] + “guest post”
[Your Keyword] + “guest posting”
[Your Keyword] + “write for us”
[Your Keyword] + “guest post opportunities”
[Your Keyword] + “submit blog post”
[Your Keyword] + “contribute to our site”
- You can also use different tools like Ahrefs, Semrush, etc
· Get your blog ready
As you have decided on a niche, start writing your unique, original, engaging, SEO-friendly, and informative article. You can hire a content writer if you don’t know how to write an SEO-optimized blog or don’t have time. You can consider my services as well.
· Start Outreaching
By now, as you are done with your website research and article. Start working on your pitch.
Your email should include the following points.
- Who are you
- Your blogs (2-3)
- How the blog is good for their audience
- Finally, show why you’re the right person to write the blog
Once your pitch is ready, it’s time to find the author or owner of the website and reach out to them.
· Include your Bio
Don’t forget to submit your bio. It pays off for the time you have invested in writing your blog. When the readers read your bio after the article, they will get to your website or brand and start following you.
Here are a few Tips before offering to guest blog:
- Does this blog or blogger have followers who are actively posting comments, sharing blogs with their networks, and otherwise engaging with content?
- Do they have Social accounts where they share their blog posts regularly?
- Does their site have high domain authority (DA) and Page Authority (PA)
- What is their per-month traffic?
- What is the website’s Spam Score?
FAQ's
Yes, guest blogging is still effective and is a practical approach to forming relationships with other bloggers, getting exposure to a new audience, establishing a good reputation for your blog site, and boosting your search engine optimization (SEO).
No, Guest blogging is beneficial to search engine optimization (SEO) because it assists your blog in obtaining backlinks and referral traffic. The backlinks you get from other sites are all do-follow links, which add SEO value to your site. This causes an increase in your Domain Authority (DA) and traffic, which enables you to rank higher on search engines in a shorter amount of time.
There are pros and cons to allowing visitors to write on your blog.
Plus point: You will have free content that you are not writing, which will increase the number of articles on your blog as well as the amount of traffic that you receive.
Downside: When you start accepting guest articles on your website, you must proceed with extreme caution. Establish tough editing criteria for guest bloggers to ensure that the article is of high quality, engaging, and does not contain poor-quality external links.
Yes, I do. I am a writer, so i often contribute to many other sites. I am also in contact with many other site owners who offer guest posts to their sites.
